Market Overview
Indian Retail Market (5th largest retail destination globally) has been ranked as the most attractive emerging market for investment. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones.

Indian retail industry has seen phenomenal growth in the last 5 years. Organized retailing is now contributing significantly to the growth of the Indian retail sector. The same trend is visible in Rajasthan and with growing purchasing power, the State is throwing open a tremendous opportunity. The emerging cities and overall economic boom have attracted top retail brands and chain stores to Rajasthan.

Key Segments/ Products

• Hard-line retailing
• Soft retailing

Key Clusters
Agro Food Parks at Kota, Jodhpur, Sriganganagar and Alwar developed by RIICO.

Key Players

Policy/Incentives
Various incentives/concessions are available to promote industrial ventures of this sector:

• Under RIPS 2010
• 51% FDI allowed for Single Brand Retail with prior Govt. approval
• Franchise Agreement format allowed
• Foreign companies can enter into licensing agreement with the domestic players.

Opportunities

• Chain Stores
• Malls
• Hypermarkets
• Convenience Stores

According to Government of India estimate the retail sector is likely to grow to a value of INR 2,00,000 crore (US$45 billion) and could yield 10 to 15 million retail jobs in the coming five years; currently this industry employs 8% of the working population.

Advantages / Strengths

• Huge scope in organized Retail Market Segment
• The retail growth can be attributed to the several factors including Demography Dynamics: In India, approx 60 per cent of population is below 30 years of age. Double incomes and rise in spending power in most families is also one of the growth factor.
• Huge potential to horizontally and vertically expand in Retail Market Segment - Logistics, Agro Processing, Cold Storage, etc.