Genpact Launch
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"It is my conviction that no state can move rapidly on the path of development unless it creates a strong environment for private-sector participation."
Ms. Vasundhara Raje,
Chief Minister Rajasthan
 

Rajasthan seems to live these words-the business-enabling environment, pro-active governance, spirit of transparency, accountability, partnership have all resulted in companies choosing the State again and again.

The launch of second global operation of Genpact, a pioneer and global leader in high-quality Business Services and Technology Solutions, in Jaipur, clearly proves this.

Ms. Vasundhara Raje, Hon'ble Chief Minister of Rajasthan formally launched the centre at the State capital on 16th of August 2006. Spread over 2.84 acres, and located on the fast developing, Jawaharlal Nehru Marg, Jaipur, this is Genpact's tenth operations centre in the country, which has been set up with an investment of over Rs.750 million.
The new facility will seat over 1300 associates who will provide diverse specialized services to the Banking, Insurance, Healthcare and Manufacturing sectors in areas of accounting, accounts receivables, order to cash cycle and customer service and technical support to Genpact customers in the USA, UK, Australia & various other European countries.
Genpact, formerly GE Capital International Services, was among the first to set up its BPO operations in the State of Rajasthan in Jaipur from as early as 2002. Today, the Jaipur centre alone employs close to 2000 people who service Genpact customers across the globe.

 

 
   
 
To mark the launch of its second centre at Jaipur, Mr. Pramod Bhasin, CEO, Genpact
presenting a memento to Ms. Vasundhara Raje, Chief Minister of Rajasthan
 
   

With the enormous potential Rajasthan offers today in the form of sound infrastructure and a vast pool of skilled talent, Genpact's Jaipur operations have made it the fastest growing location across the globe for the company. Genpact, Jaipur will now be looking to increase its employee strength to 3000 by year 2007.

Announcing the launch of the new facility, Mr. Pramod Bhasin, President & CEO, Genpact said that “We would like to express gratitude to the Government of Rajasthan for the support extended to Genpact as an investor in the State. We have been servicing some of our major global clients from Jaipur and our rapid growth is testimony to the quality of work being delivered from the Centre.”

 
   

 
Ms. Raje with Mr. Bhasin at the Launch Ceremony
 
   
Mr. Bhasin added, “With strong infrastructure and favourable government policies, we see Rajasthan providing a huge opportunity for the Indian BPO/ ITES sector. We are also exploring the option of setting up an IT SEZ in Jaipur and are in consultations with the State Government.”

Genpact is actively setting up Career Desks at leading colleges in the State, including Kanoria College, Maharani College and Commerce College, to advise students on their careers. The company is also working with government nodal agencies like RIICO and STPI to leverage their incubation centres in smaller towns like Jodhpur to offer similar training programs and Career Desks. These programs are helping students in the State develop the necessary skills required by BPOs today like Genpact.

 

Genpact drives process improvements to help global enterprises improve their revenue, margins, speed, and customer relationships. Principally owned by GE, General Atlantic, and Oak Hill Capital Partners, Genpact has 25,000 highly skilled associates specialized by industry (banking/finance, insurance, manufacturing, transportation, automotive, and business services) and by the impact areas they serve (finance & accounting, sales & marketing analytics, customer service, financial services collections & operations, supply chain & procurement services, aftermarket services, information technology services, and enterprise application services & program management). With a direct sales network spanning Europe, North America and Asia, Genpact has operations centres across India as well as in China, Hungary, the Philippines, Romania, the United States and Mexico.

 
Associates at work at the new GENPACT Centre
 
   

 

 
With the metro cities like Delhi, Mumbai and Bangalore having already exhausted their inexpensive technical talent, more and more BPO/ITES companies are shifting their new and existing operations to smaller cities. With the rising competition, the outsourcing industry is now eyeing the less congested locales like Jaipur, Cochin and Pune that are capable of offering financial incentives to business through their low-cost tech prowess.

Rajasthan, with a peaceful industrial environment, tourism, a stable government coupled with vast pool of English speaking population offers ideal conditions to invest and set up BPO units in the State. It has great potential to emerge as an important destination for BPO industry.

It made a noteworthy start by attracting GE in the IT and IT enabled services sector. This has put the State in the zone of consideration for other ITES companies and more and more companies are looking at Rajasthan as the next stop for BPO Units.
To give further boost to this sector, efforts are being made to develop the specific infrastructure essential for the BPO units at Jaipur, Jodhpur and Udaipur.

A recent NASSCOM-KPMG report on Jaipur as destination for BPO units had prescribed "an attitudinal change to gain greater acceptance of the ITES-BPO culture." It had also said that Jaipur has optical fibre cables and satellite connectivity of over 163 mbps.
Jaipur, with its proximity to Delhi, excellent living conditions and quality education institutions provides ample opportunity to establish BPO industry. The Government is also considering developing Jaipur as the 'Knowledge City' with private sector participation.
 
 

 
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